Building An Empire
Today’s Agenda: Building An Empire…Written by Rebecca Arendse In a quiet corner of the iconic mount nelson high-tea room, I meet with online entrepreneur and creative, Tamarin Aubrey, who shares her philosophy on…
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Breakfast at Tiffany’s
A Modern Day Breakfast at Tiffany’s It’s been well over half a century since the Blake Edwards film turned eating a pastry while window-shopping into a whimsical rite of passage, and Audrey Hepburn into…
We’ve “Gone Vogue”
Trend Spotting: We’ve “Gone Vogue” in designer-inspired eyewear. Designer eyewear, and the affordable variations thereof, has catapulted to trending status globally – donned by the biggest names in fashion, and a hit amongst…
iamtrend Eyewear x SKOON
iamtrend Eyewear x SKOON Skincare The perfect duo to make this summer your best one yet. As we draw closer to beach season, it seems obvious what most of us will be reaching…
5x Sunglasses Saved Monday
Five times sunglasses saved Monday – and the eyewear styles that got us through it. While admittedly to hide that inevitable eyeroll when someone says “Mondays are the best day of the week”…
The Transparent Trend
Transparent Sunglasses The Transparent Trend It was June of 2008 when WHOWHATWEAR fashion forecasters touched on what would later become fashion’s most lustrous eyewear trend; transparent sunglasses and opticals. Fast forward nearly a…
iamtrend Eyewear Chains
iamtrend Eyewear Chains Revamp your eyewear collection this spring with Iamtrend’s latest statement eyewear chains. Accessorizing your favourite eyewear can instantly give your look an updated feel, and in today’s edition of the…
Fashion Week Eyewear Kit
Ultimate Fashion Week Eyewear Kit As all of South Africa’s fash-pack head to AFI’s latest offering, aka the Mercedes Benz Joburg Fashion Week (MBJFW) we too have readied ourselves and in doing so…
Fifty Shades of Cool
Effortless eyewear trends to try now Amidst the many eyewear styles to debut fashion week runways across the globe, street style icons have managed to shape which of these become some of the…