iamtrend, are you?

It’s just a little CRUSH… Say hello to your new Summer Love.

trends'mas
Millie-Shades---Group

iamtrend Shades

Shades right off the runway and into your cart.

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iamtrend Opticals

Channel your inner girl-boss, shop our selection of opticals.

A SUMMER SOIRÉE...

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Be unapologitcally you
timeline for Christmas orders
Hilton Red - Shades
Ming Shades - Brown
Ruby Shades - Red

SHOP LAST CHANCE

Sale!
Sale
Last Chance

Stella Shades – Black

R300 R100
Last Chance

Shanghai Opticals – White

R350
Last Chance

Malibu Opticals – Black

R400
Sale!
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Last Chance

Stella Shades – Yellow

R300 R100
Last Chance

Copenhagen Opticals – White

R350
Sale!
Sale
Last Chance

Ruby Shades – Black

R300 R250
Sale!
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Last Chance

Audrey Shades – Purple

R300 R100
Sale!
Sale
Last Chance

Cali Shades – Pink

R300 R250

BECOME AN

about us

At iamtrend, our mission is to be the leading fashion eyewear destination by giving our babes an authentic, curated iamtrend experience. Our philosophy is more than being “on trend”, it’s about being unapologetically YOU!

What once started as a small clothing label rapidly evolved into one of South Africa’s hottest eyewear brands. All our items are available online, offering our customers an exclusive, unique shopping experience.